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- Select a title that is appealing
- It should capture the attention of the readers and want them to read your work
- It may capture a debate-type question, refer to an important issue for corporations, policymakers, etc.
- It must be consistent with what you do in the paper. Some titles are misleading
- Articles with short, catchy titles are often better cited
- Avoid long titles
- Do not contain rarely-used abbreviations (unless they are well known. e.g. FDI, R&D)
- A good title should contain the fewest possible words that adequately describe the contents of a paper
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